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This year’s AMI BOPP film conference, which was held in Beijing from June 16 - 18, again attracted the world`s leading players within the BOPP industry: from raw material producers, film makers, converters and packers to brand owners and also major machine suppliers. The event provided an ideal forum to discuss future market trends and developments.
In his professional speech Markus Gschwandtner, Brückner’s Sales Director, focused on "The global BOPP film market" and asked "where is it going?”. He underlined the importance of an integrated value chain among the industry to be able to serve customers best. Gschwandtner evaluated market trends on consumer requirements, sustainability and cost efficiency and also highlighted film development at Brückner’s customers as well as at Brückner’s in-house technology center.
Delegates paid special attention to Brückner’s innovative environmental care efforts and also to the latest market data. The speech was presented in English as well as in Chinese language to pay tribute to the ever growing and important Chinese BOPP film market.
As host of a well-attended reception party Brückner rounded off their participation in the BOPP Film 2009 conference: the casual atmosphere inspired the numerous visitors to fruitful discussions.